I was going to show you guys the Horlicks website but unfortunately they have updated it which sucks because the version I read about is pretty sick and the new one sucks in comparison!
To create the animated website that they had before they used pencil and paper, Photoshop, Freehand Illustrator and Flash. Initial layouts were worked up in Photoshop from thumbnail sketches produced while brainstorming. Outlines were drawn and objects traced in Freehand and Illustrator. Flash was used to colour in objects and animate. Individual objects were animated frame by frame!!
There's more i could say but without the website I'm not sure there much point.
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